Cases III RunMyProcess
Two regions. Two times the quota. Half the ramp. Zero renewals lost.
RunMyProcess
The Receipts
Multi-year turnaround · public-safe outcomes
2×
Quota attainment in the cycle — buyer-side Plays installed across the floor
½
Rep ramp time — documented onboarding loop tied to real Plays, not slides
2
Regions certified — EMEA + LATAM · one playbook, two contexts
0
Renewals lost in the period · floor first, new logo second
A solid product, a stalled motion, a renewal floor at risk.
RunMyProcess sells no-code enterprise workflow into procurement-heavy buyers. The product was solid; the motion wasn't.
New reps took too long to ramp. Managers were inconsistent across EMEA and LATAM. The renewal floor was at risk — the kind of risk that doesn't show in the pipeline until the quarter it bites.
Floor first; new logo second. The renewals loop is the foundation everything else stands on.
RMP operating principle · Multi-year engagement
Rewire the motion. Travel the playbook. Protect the floor.
-
I.
Rebuilt the motion buyer-side, not feature-side.
Sales conversations were anchored on what the platform could do. Re-anchored them on the buyer's procurement context — cost of waiting, cost of the wrong workflow vendor, renewal cycle dynamics with and without us.
-
II.
Certified managers across two regions.
EMEA and LATAM. Same playbook, two regulatory and cultural contexts. The certification is what made the motion travel without losing fidelity in translation.
-
III.
Halved rep ramp time.
New reps used to take double. Cut in half with a documented onboarding loop tied to real Plays — not slides, not war stories.
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IV.
Protected the renewal floor.
Weekly Renewals Sync. Zero renewals lost in the period. Floor first; new logo second. This is the boring discipline that compounds.
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V.
Delivered ISO 27001 surveillance audit.
Security maturity rose alongside the GTM rebuild. Audit cleared. The two were sequenced, not traded off.
A motion that travels, a team that retains, an audit that passed.
-
2×
Quota attainment in the cycle · across both regions
-
½
Ramp time for new reps · onboarding loop documented and re-run
-
EMEA + LATAM
Manager certification installed and re-run by the team
-
0
Renewals lost during the period · floor protected
-
ISO 27001
Surveillance audit cleared · security in sync with GTM
What it runs on. Who runs it now.
- Salesforce
- Manager certification framework
- Renewals operating model
- ISO 27001 controls
- DigitalOcean
— end of chapter III —
RunMyProcess
Engagement led by Brainz · RunMyProcess
Same loop. Your team next.
If this pattern fits your room, let's have a conversation.
A single discovery call. Then a written, scoped Companion engagement — or a clean no, with notes on what we saw.