Brainz Lab

The Roadmap

Four phases to build an AI-run company.

This isn't a moonshot. It's a methodical plan. Each phase builds on the last, creating the infrastructure for truly autonomous AI operations.

1
Observe
2
Build
3
Develop
4
Operate
1
Current Phase

Observe

Give AI eyes. Before AI can run a company, it needs to see what's happening. Errors, logs, metrics, user behavior—everything.

This phase builds the observability stack that powers all future AI decisions. Without visibility, there's no intelligence.

Products in this phase:

Reflex Recall Pulse Flux Signal Cortex Beacon

Why this matters for AI: Claude and other LLMs are incredibly capable—but they're blind. They can't see your production errors, your user analytics, your server metrics. These tools give AI the context it needs to make real decisions.

EXAMPLE: AI-ASSISTED DEBUGGING

# With Reflex + Recall + Claude

 

> Error spike detected in PaymentsController

> Querying logs for context...

> Found: NilClass error on line 42

> Root cause: Missing user.subscription

 

# AI can now suggest or apply fix

Today: AI helps you debug faster.
Tomorrow: AI fixes it autonomously.

EXAMPLE: AI PROJECT MANAGEMENT

Task: Add dark mode

Created from user feedback analysis

AI breaks into subtasks...

1. Add CSS variables for theme

2. Create toggle component

3. Store preference in localStorage

4. Update 12 affected components

Assigned to AI Developer (Phase 3)
2
Next Up

Build

Give AI hands. Orchestration, task management, browser automation. The infrastructure for AI to actually do things.

This phase creates the project management layer. AI can break down tasks, coordinate work, and control browsers to test and deploy.

Products in this phase:

Synapse Dendrite Vision Canvas

The key insight: LLMs can already write code. What they lack is the ability to manage projects, coordinate tasks, and interact with the real world. These tools bridge that gap.

3
Future

Develop

The first AI developer. Not a copilot. Not an assistant. An autonomous agent that ships features end-to-end.

Using the observability and build tools from phases 1-2, the AI developer can read requirements, write code, run tests, and deploy—without human intervention.

Capabilities:

  • Read and understand codebase context
  • Write production-quality code
  • Run tests and fix failures
  • Create and review pull requests
  • Deploy with confidence (rollback on issues)
  • Monitor production after deploy

THE AUTONOMOUS LOOP

1

Receive Task

From Synapse task queue

2

Analyze Context

Read codebase via Recall

3

Write Code

Using Claude + context

4

Test & Validate

Run tests, check errors via Reflex

5

Deploy

If tests pass, ship it

6

Monitor

Watch for issues via Pulse

THE AI EXECUTIVE TEAM

APEX

CEO

FORGE

CTO

ATLAS

CFO

HERALD

CMO

COMPASS

CPO

SENTINEL

CISO

ADVOCATE

CCO

CLOSER

CRO

8 executives coordinating 24+ worker agents

4
Vision

Operate

The AI executive team. A full C-suite of AI agents running the company autonomously, with human oversight for key decisions.

APEX (CEO) coordinates the team. FORGE manages engineering. HERALD runs marketing. Each executive has worker agents reporting to them.

The endgame: You wake up to a morning briefing from your AI CEO. She summarizes overnight activity, highlights decisions that need your input, and asks for approval on strategic changes. Everything else runs autonomously.

Why This Order?

You can't build an autonomous AI developer without observability. How would it know if its code broke something?

You can't build an AI executive team without project management tools. How would they coordinate and assign work?

Each phase creates the prerequisite infrastructure for the next. It's not just a business plan—it's a technical dependency graph.

THE FORMULA:

Observe (visibility) + Build (action) + Develop (coding) = Operate (autonomy)

Current Status

Building in public. Follow along.

Phase 1: Observe

0 / 7 products launched

Overall Progress

0%

We're in the early stages of Phase 1, building the observability foundation. Each product will be released as it's ready, with full documentation and MCP integration.

Follow the Journey

Watch us build this in real-time. Every product, every milestone, every decision.