Portfolio II Amplifica
Score the post before you publish it. Three drafts. Three numbers. One that lands.
Amplifica
The Receipts
How it actually works
0–100
Virality score on every draft — defensible, not vibes
3
Design directions per brief: reel, carousel, static, email or banner
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Monthly tiers · cancel any month · no contracts
9 / day
Drafts shipped on the Pro tier — three daily requests
Speed without signal isn't useful.
Most generative-design tools optimize for production speed and ignore whether the output will actually perform. Marketers end up with more drafts and the same guessing game.
Amplifica flips it: every draft is scored against an audience model before it ships. The highest scorer publishes; the rest iterate.
The scoring engine is the moat — defensible, brain-encoded, and built before the product surface existed.
If Amplifica can't grow Lumina, it can't grow paying clients.
Dogfooding principle · Internal · 2026
Scorer first. Surface second. Dogfood third.
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I.
Built the virality scorer before the UI.
TRIBE v2 — LLaMA 3.2-3B paired with fMRI brain encoding — under the hood. The scoring engine had to be defensible before any front door mattered.
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II.
Layered local-first generation.
Integrated nexu-io/open-design (41.8k stars) so users get reels, carousels, statics, emails and banners from one brief — without shipping their IP to closed APIs.
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III.
Dogfooded against Lumina.
Before selling to external clients, Amplifica became the content + virality engine for Lumina Fragancias. The principle is non-negotiable: if our own tools can't grow our own brand, they can't grow anyone's.
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IV.
Handed sales to Nexus.
The AI seller agent runs on the Sidekick substrate. It handles outbound, qualifies replies, and books calls. Andres stays out of day-to-day — this is leverage working.
Paying. Productive. Quietly compounding.
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Live
Paying tiers up at amplifica.studio. Solo, Pro.
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9 / day
Drafts on the Pro tier — three daily requests yielding nine scored options.
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Monthly
Cancel-anytime terms. No contracts. The product earns its keep every cycle.
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Video gen
In private beta for active subscribers — sequenced behind static performance proof.
What it runs on. Who runs it now.
- LLaMA 3.2-3B
- TRIBE v2 (fMRI brain encoding)
- open-design
- Google Gemma
- Nexus (AI seller)
- Stripe
— end of chapter II —
Daniela Calvano
Operator · Amplifica
Same loop. Your team next.
If this pattern fits your room, let's have a conversation.
A single discovery call. Then a written, scoped Companion engagement — or a clean no, with notes on what we saw.