The founder · Andres Murcia
Thirteen years walking into broken companies and restructuring them in days.
Brainz is the operator manual, written down.
Receipts · the operator track record
The headline numbers behind the arc — earned as an operator inside the companies, not pitched from a deck.
13 yr
On Rails — self-taught, first line of Ruby in 2012
1M+
Monthly rides at 99.9% uptime — Picap, five countries
5 co.
ROEPA, Symplifica, Picap, Fluyenta — the same loop each time
10 yr
Active relationship, still running — ROEPA, France + Spain
I
The arc
From self-taught Rails to holding-company operator.
It started in 2012 with a single line of Ruby — self-taught, pre-Bootstrap, pre-Hotwire, pre-everything. Thirteen years later the through-line is the same: walk into the work, find the constraint, rewire it, leave behind a team that can run it. The titles changed; the loop never did.
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2012
Started Rails. Self-taught. First line of Ruby. Pre-Bootstrap, pre-Hotwire, pre-everything.
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2016–2021
Director of IT, ROEPA International (France). Built their entire digital infrastructure across France and Spain. On and off for five years. The relationship is still active — ten years and counting.
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2020
CTO at Symplifica. First CTO role. Running operations, owning the engineering function.
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2022–2025
Head of Engineering, Picap LATAM. The big one. Mobility platform across five countries. Scaled to 1M+ monthly rides at 99.9% uptime. Led teams. Built the muscle for everything that came after.
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2025
Founded Brainz LLC. Built BrainzLab and Sidekiq in October. RunMyProcess turnaround starts. The pivot from employee to founder.
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2026
Brainz LLC + SAS, three active fronts. Fluyenta turnaround. LexPro with first users. Lumina Fragancias with Laura. The holding-company vision takes shape, and The Brainz Method gets written down.
Walk in, name the constraint, rewire revenue-to-delivery, leave behind a team that can run it. The same loop, applied four times.
The pattern, restated · Andres Murcia
II
The pattern
The same loop, applied four times.
ROEPA. Symplifica. Picap. Fluyenta. Each one was a different sector, a different stage, a different scale. The loop was the same. That loop is now The Brainz Method, and you can read it on the Advisory page.
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i. Name the constraint
Most companies misdiagnose. We start by finding the actual bottleneck — not the one everyone agrees on.
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ii. Rewire the loop
Revenue motion, delivery cadence, and the handoffs between them. The Method puts the buyer at the center; Shape Up gives the cadence; AI runs the discovery at scale.
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iii. Embed the team
Train the trainer. Certify the reps. Leave behind automation that survives our departure.
III
Personal
Bogotá. Family. Long horizon.
Based in Bogotá, Colombia. Co-founder is Laura — she runs Lumina inside the portfolio and the home outside it. Son Benja is the why. Two cats. A Mercedes. A house under construction. LEGO on every surface.
The long-term Brainz answer to “what kind of company is this?” is Basecamp-style incubator. Cover the team at market rate, route the surplus into the next product, and when an idea hits the operator who built it becomes its CEO. We don’t take outside capital. We don’t extract margin from the people doing the work.
The operator
Brainz is what happens when the operator manual gets written down — and the team that wrote it stays together.
— Andres Murcia
Next
See the loop, or browse the work.
The Brainz Method is the loop above, written down in full. The portfolio is what the operators run themselves.
Or reach out: hello@brainz.llc