Chief Executive Officer
Strategy & Coordination
The Vision
APEX will be the central intelligence that coordinates all other executives. She'll synthesize information from across the organization, make strategic decisions, and ensure everyone is aligned toward common goals. Every morning, she'll send a briefing: what shipped overnight, what broke, what needs human attention.
APEX is not yet active. We're building the AI team one executive at a time. The tools come first, then the executives who use them.
What APEX will handle when active
Brainz Lab products that power this executive
LLM
Primary reasoning engine. All thinking, analysis, and communication flows through Claude.
Orchestration
Connects all executives and agents. Coordinates tasks, routes decisions, manages workflows.
Alerts
Real-time alerts from across the company. Errors, revenue spikes, security issues—all routed here.
Dashboard
Central dashboard for company overview. Customers, revenue, system health—all in one place.
Metrics
Business and product metrics. KPIs, trends, and performance data for strategic decisions.
Operations
Task management and operations. Prioritization, scheduling, and resource allocation.
Eight AI executives running an entire company
Want to know when APEX comes online? Follow along to get updates.