Cases I Picap LATAM
Five countries. A million rides a month. A forecast scorecard the C-suite could finally plan against.
Picap LATAM
The Receipts
Public-safe, aggregate. The receipts.
1M+
Monthly rides — sustained, consumer-grade volume across the region
99.9%
Uptime at scale — multi-country, multi-stack, multi-stake
5
Countries onboarded without re-architecting per market
Scorecard
Monthly C-suite forecast — built bottom-up from the data
A regional platform crossing the line from startup to platform.
Picap was scaling a regional mobility business across five Latin American markets at consumer-grade volumes. The product was working; the engineering function had to absorb the growth without breaking.
The C-suite needed a credible forecast — not a story. Drivers, riders, revenue, cohort retention. A number they could plan against.
The forecast scorecard was the first credible number the C-suite had to plan against.
Outcome · Picap C-suite · multi-year engagement
Function. Infrastructure. Motion. Forecast.
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I.
Installed the engineering function.
Hired and structured the team for multi-country operations. Defined what 'Head of Engineering' actually meant in a company crossing the line from startup to regional platform.
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II.
Built infrastructure for sustained scale.
99.9% uptime at consumer-mobility volumes — what looks like a number is a hundred decisions about caching, queues, observability, and pager rotations done correctly the first time.
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III.
Translated the revenue motion across geographies.
Same product, five different unit economics, five different regulatory contexts. The motion got documented and re-run, not re-invented per market.
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IV.
Installed the forecast scorecard.
The C-suite got a credible monthly number for the first time — built bottom-up from the data, not from optimism. Drivers, riders, revenue, cohort retention. Plannable.
A million rides, a credible forecast, five countries on rails.
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1M+
Monthly rides at sustained 99.9% uptime across the region
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5
Countries onboarded — no re-architecting per market
-
Scorecard
Monthly C-suite forecast — built once, run every month
What it runs on. Who runs it now.
- Rails
- PostgreSQL
- Redis
- AWS
- Datadog
- Multi-country payment rails
— end of chapter I —
Picap LATAM
Engagement led by Brainz · Picap LATAM
Same loop. Your team next.
If this pattern fits your room, let's have a conversation.
A single discovery call. Then a written, scoped Companion engagement — or a clean no, with notes on what we saw.